- To spearhead thought leadership in digital advertising by developing sustainable development strategies and initiatives to develop Singapore as a business, knowledge and talent development hub in Southeast Asia for digital advertising;
- To unlock potential in the media ecosystem and grow digital advertising spending in Singapore to 20% by 2020;
- To encourage interaction, creative exchanges, knowledge sharing on digital strategies, applications, market statistics, research and case studies to support the development and adoption of new business products/services relating to digital advertising;
- To promote standards, guidelines, education and training relating to digital advertising to facilitate better understanding for the consumers and industry; and
- To leverage on Interactive Digital Media (IDM) for innovations and applications to grow the digital advertising ecosystem.