Home > About Us

About Us

Supported by DesignSingapore Council (Dsg) and the MDA, 5 trade associations, namely the Association of Accredited Advertising Agents Singapore (4As), Interactive Advertising Bureau (IAB), Institute of Advertising Singapore (IAS), Mobile Marketing Association (MMA) and Singapore infocomm Technology Federation (SiTF) came together on 8 September 2010 to form the Digital Advertising Alliance (DAA) with a common goal to promote investments in digital advertising; and help boost the sector in Singapore and across Southeast Asia.

DAA Mission

To spearhead thought leadership in digital advertising by developing sustainable development strategies and initiatives to develop Singapore as a business, knowledge and talent development hub in Southeast Asia for digital advertising;
To unlock potential in the media ecosystem and grow digital advertising spending in Singapore to 20% by 2020;
To encourage interaction, creative exchanges, knowledge sharing on digital strategies, applications, market statistics, research and case studies to support the development and adoption of new business products/services relating to digital advertising;
To promote standards, guidelines, education and training relating to digital advertising to facilitate better understanding for the consumers and industry; and
To leverage on Interactive Digital Media (IDM) for innovations and applications to grow the digital advertising ecosystem.