DAA Council Members

	Mr Ken Mandel, Chairman DAA The alliance’s Chairman Mr Ken Mandel, representing the Interactive Advertising Bureau Singapore (IAB) is an industry veteran in the digital advertising arena.  He most recently served as the Regional Vice-President of Yahoo! Asia Pacific where he played a vital role in driving digital share shift and thought leadership for Yahoo! across APAC.  He was also responsible for building Yahoo’s strong presence in South East Asia where he opened Indonesia, Philippines, Vietnam and Malaysia while serving as Regional Managing Director of Yahoo SE Asia. Previously, Mr. Mandel held regional leadership roles with WPP where he served as CEO of XM Asia, CEO of Neo@Ogilvy & Vice President of OgilvyOne Asia Pacific.  He currently serves as the Chairman of IAB Singapore, SE Asia Chapter and sits on the board of the Mobile Marketing Association Asia Pacific and DesignSingapore Council.
	Ms Rosemary Lising, Vice-Chairman DAA The alliance's Vice-Chairman Ms Rosemary Lising, Managing Director of Group M Search, representing the Association of Accredited Advertising Agents Singapore (4As), is recognised as a digital and search marketing industry leader.  She has led teams in the areas of business strategy, search marketing (SEM/SEO), online advertising and integrated marketing.  She currently serves as the Chairperson for the Digital Engagement Committee of the 4As.
	Mr Stanley Tay, DAA Council Member Mr Stanley Tay, Managing Director of PupleClick, representing the Institute of Advertising Singapore (IAS), is the Managing Director of PurpleClick Media Pte Ltd, the first and only agency accredited by undisputed Internet giants - Google, Yahoo and Baidu in Southeast Asia. Stanley spearheads PurpleClick’s regional operations and global expansion, and has been instrumental in leading PurpleClick to become today’s leading digital agency, garnering 16 business and campaign awards within 15 months. With extensive knowledge and experience in digital marketing including search, mobile and social media, Stanley is vital in the unrivalled market expertise of PurpleClick, executing over 6,000 campaigns globally.
	Mr Rohit Dadwal, DAA Council Member Rohit Dadwal is the Managing Director of the Mobile Marketing Association Asia Pacific Limited.  Rohit oversees the MMA's activities in Asia Pacific, managing the operations out of its regional headquarters in Singapore. A highly visible industry advocate with over 16 years of experience in the internet, digital and mobile spheres, Rohit has been instrumental in the MMA's growth in the region, forging relationship with industry leaders and key stakeholders, and positioning MMA as the authoritative global voice in the mobile marketing and advertising industry.
	Ms Ho Semun, DAA Council Member Ms Ho Se Mun, Executive Director of SiTF started her career as a marketing support executive in Fuji Xerox Singapore. During her tenure in Fuji Xerox, she had organized many events, run incentive programs, managed inventory, and her last job in the company was Corporate Planning and reporting directly to the Managing Director.She then worked in Cellular Subscriber Group in Motorola Electronics. During which she had headed functional roles such as Business Operations, Strategic Planning, Product Marketing for the Mobile Device Business in SEA. Se Mun was subsequently appointed General Manager for SEA Regional Accessory Business and had grown the business exponentially during her 2 year helming the business.Se Mun joined Caliper, a HR consulting organisation with HQ based in Princeton, as the General Manager for their Singapore office before being recruited as the Executive Director of Singapore infocomm Technology Federation (SiTF).